Zero click:

AI is changing how customers discover you. With chat and voice models answering directly, “zero-click” is replacing Google search (Bain). Your brand must show up before users ever land on your site.

Monopoly:

Last week a court ruling found Google to be operating an advertising monopoly (Associated Press). Search ads will continue losing relevance as people spend more time consuming media and conversational ai.

Content:

You own a lot more real estate than you think. Marketing assets will soon carry embedded value, self-executing rights, royalties, and provenance tied directly to each file (Adobe). Have 100 prepare your website and audit content to monetize.