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003: The future of marketing.

As AI reshapes operations, search, and risk, businesses must adapt quickly. From downsizing managerial layers to optimizing for AI-driven discovery and reinforcing data protection, the future demands efficiency, visibility, and vigilance.

Less is plenty:


AI is rapidly replacing traditional managerial and operational layers, enabling companies to cut labor costs (McKinsey) without sacrificing performance, creativity, or speed.


Discovery:


Consumers are ditching Google for ChatGPT, Perplexity, and other AI search tools, making AI optimization critical for brand visibility (WSJ). Ensuring your business stays visible by adding llms.txt to your website helps maintain discoverability across new platforms.


Data Security:


The Situational Awareness report predicts superintelligent AI could emerge within just three years. This means security, brand safety, and data protection will become larger liabilities for businesses to anticipate, prepare, and mitigate.